We invest in people that invest in themselves.

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BellaGeneration Hair System is a 2 in 1, natural, chemical free, polyethnic and cruelty free hair care company with a mission to unlock nature’s potential to deliver solutions that improve the quality of hair. We are non animal tested and have a solution for all hair types. We have four levels for all types of hair from straight hair, wavy, curly to kinky.

We are making a 10% donation on every purchase to the Brighter Generation Foundation, a 501c(3) Non Profit Foundation. The promise at The Brighter Generation Foundation is to deliver supplies, tools, resources, and access to education to homeless/foster youth.  Please visit us www.brightergeneraton.org

Be RAD Cosmetics' vision is to give our customers all natural, unique and effective solutions for everyday cosmetic challenges. Being cruelty-free and mindful with the chemicals that we use to beautify ourselves and the long-term impact they have on both ourselves and the environment is very important to us. We strive to provide an experience as RAD and exquisite as possible.